Leads the overall strategy and performance of both stations and markets, with accountability for content, sales, brand and operations across all platforms.
Develops and executes short- and long-term strategies to grow revenue, audience, market share and profitability in each market.
Provides strategic leadership for each station’s content operation, ensuring high-quality, relevant journalism that serves its local community, grows audiences and strengthens each station’s brand across platforms.
Leads multiplatform strategy across both markets, identifying opportunities to expand audience reach, engagement, content and distribution.
Partners with sales leadership in each market to drive revenue growth, strengthen customer relationships and deliver effective advertiser solutions.
Develops and manages annual budgets and forecasts, ensuring strong financial performance and accountability against business objectives across both markets.
Builds, develops and leads high-performing leadership teams across both stations, establishing clear expectations and accountability for results.
Creates alignment across content, sales and other functions while ensuring each market is responsive to its unique business, audience and community needs.
Drives innovation and continuous improvement, identifying new opportunities to grow the business, strengthen both operations and better serve audiences and customers.
Serves as a visible leader across both communities and builds strong relationships with community partners, advertisers, viewers and other key stakeholders.