1. Reinvent the Social Media Strategy
Move beyond channels and followers to build an influence ecosystem.
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Develop a multi-year vision for social innovation
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Identify emerging behaviors, technologies and platforms before competitors
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Redefine how the organization creates and distributes expertise
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Establish audience-first content models
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Build social experiences that create participation rather than passive consumption
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Challenge legacy KPIs and introduce business-impact measurement
2. Build Industry Influence
Transform the company into an industry and energy destination.
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Partner with our leadership team on integrating strategies for executives and technical experts
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Build programs that elevate engineers, researchers and subject matter experts
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Expand industry influence through strategic partnerships and communities
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Create new formats that simplify complex technologies
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Position the company as the interpreter of industry change rather than simply a reporter of news
3. Lead Social Innovation
Serve as the innovation engine for digital engagement.
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Evaluate emerging platforms and technologies
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Pilot AI-assisted content creation workflows
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Test new content formats and audience engagement models
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Introduce interactive, immersive and community-driven experiences
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Create an experimentation framework with rapid testing and learning
4. Embed Social Across the Business
Develop social as a shared enterprise capability.
You will partner with other leaders:
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Build governance models, workflows and RACI structures
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Develop functional champions across the organization
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Enable business leaders to contribute expertise
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Create scalable intake and content planning processes
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Deliver enterprise training and capability-building programs
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Establish employee advocacy frameworks and activation plans
5. Create World-Class Content Systems
Move from content production to content orchestration.
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Build repeatable content engines around strategic priorities
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Transform technical expertise into audience-first storytelling
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Develop platform-native content experiences
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Establish creative frameworks and distinctive visual treatments
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Align content formats to audience behaviors and platform strengths
6. Own Community and Conversation
Create two-way engagement at scale.
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Develop social listening and intelligence programs
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Build community engagement strategies
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Identify emerging risks and opportunities
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Establish response playbooks and escalation procedures
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Turn audience insights into business recommendations
7. Deliver Business Intelligence and Measurement
Redefine how success is measured.
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Thought leadership authority
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Employee advocacy participation
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Conversion and demand influence