Assist in developing brand plan to achieve business objectives:
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Support the development of short and medium term marketing plans ensuring that business objectives are met or exceeded.
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Responsible for brand strategy, marketing activities, KOL engagement and budget management.
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Monitor the local competitive environment to identify business threats and opportunities and provide inputs to the development of business strategies / plans to address them.
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Development and execution of marketing activities to ensure meeting brand objectives with clear plans, objectives, goals and KPIs for own projects.
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Develop promotion materials to support marketing strategies.
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Maintain and update brand information and knowledge.
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Independently manage budgets of responsible marketing projects to ensure effectively meet business strategies and objectives.
Lead the conversation with different stakeholders to achieve brand objectives:
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Develop good communication with sales department to ensure the effective implementation of marketing strategy and key programs.
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Provide ad-hoc support to sales organisation in fulfilling brand objectives.
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Establish good relationship with other functions and to ensure strong communication and collaboration.
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Actively and openly contribute to the extra and inter-team collaboration to improve business performance and coordinate collaboration between different stakeholders
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Understand key customers’ needs, maintain and establish good relationship with national opinion leaders and key customers.
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