What You’ll Do – A Day in the Life
● Develop, maintain and execute demand generation plans aligned with business goals
● Drive outbound calling campaigns to engage prospects and customers for upcoming events, ensuring targeted outreach and strong attendance
● Use outbound calls to nurture leads, schedule meetings, and qualify opportunities around tradeshows, webinars, and roadshows.
● Develop a deep understanding of Innovaccer customers, products, and the buyer’s journey.
● Develop and execute ABM strategies, working closely with sales to exceed pipeline goals, including 1:Many, 1:Few, and 1:1 account-based marketing programs, leveraging both inbound and outbound channels.
● Oversee events and field marketing to enhance brand awareness and generate new business opportunities.
● Own the reporting and analytics for demand generation efforts, focusing on ROI, pipeline contribution, and lead conversion rates. Present actionable insights to leadership
● Facilitate cross-functional cohesion to ensure effective campaign messaging and execution
● Partner with sales leadership, ensuring continuous feedback loops that optimize pipeline velocity, high conversion rates, and shared accountability for pipeline and revenue growth.
● Leverage marketing automation and lead management to streamline, automate and measure all marketing tasks
● Lead and mentor a growing team of demand-generation professionals, providing guidance on strategy, execution, and career development