HERE’S WHAT WE STAND FOR AND HOW WE TREAT OUR CUSTOMERS:
✓ 900+ REVIEWS and a 4.9-STAR RATING! – Our customers don’t just come in once… they come back again and again because they trust us to do the job right. That kind of reputation doesn’t happen by accident - it’s built over 40+ years of doing things the right way.
See what our customers have to say: https://www.deboersauto.com/car-repair-shop-reviews
✓ WE BELIEVE AUTO REPAIR SHOULD BE DONE RIGHT – No shortcuts. No guesswork. Just honest recommendations and quality work that keeps people safe and confident on the road.
✓ WE BUILD TRUST - NOT JUST REPAIR ORDERS – As a Service Advisor, you’re not here to “sell”… you’re here to guide customers, earn their trust, and help them make the right decisions for their vehicle.
✓ WE TAKE CARE OF OUR CUSTOMERS - AND IT SHOWS – When people feel respected and taken care of, they say yes more often, come back more frequently, and refer others. That makes your job easier—and more profitable.
✓ WE’RE A SHOP PEOPLE FEEL GOOD ABOUT COMING TO – Our mission is simple: help our customers live life uninterrupted. When you’re part of a shop like that, conversations are easier, relationships are stronger, and the work actually feels good.
DeBoer’s Auto has been part of Northwest New Jersey since 1982, when Bill DeBoer, Sr. opened his doors in Newton doing what he knew best: body work and used car sales. Bill Sr. had immigrated from Holland as a two-year-old, grown up with a hands-on fascination for cars, and spent 13 years building vehicles at Ford’s Mahwah assembly plant before striking out on his own.
When New Jersey began licensing body shops in 1986, Bill Sr. adapted without missing a beat — shifting his focus entirely to used car sales and eventually relocating the business to Hamburg, NJ, where the DeBoer name became a trusted fixture in the community.
In 1997, his son Bill Jr. joined the business after graduating from Penn State with a degree in Business Management and a Certificate in Automotive Technology. Bill Jr. saw where things were headed — vehicles were getting more complex, and customers needed a shop they could actually trust with the technology under the hood. He built out a full service and repair operation alongside the car sales side, investing in diagnostics, training, and the kind of systems that a modern shop requires. He holds an Automotive Manager accreditation from AMI, a NIADA Certified Master Dealer designation, and ASE Master Technician certifications including L1 Advanced Engine Performance.
When Bill Sr. retired in 2016, Bill Jr. stepped into the role of Visionary and CEO — and made a deliberate call: sunset the retail car sales and go all-in on mechanical repair. No distractions. Just a focused, high-tech service operation built entirely around taking care of the vehicles customers already own.
That’s what DeBoer’s is today — and has been ever since.
More than four decades after those first days in Newton, the commitment is the same: honest work, skilled hands, and every repair backed by a 36-month/36,000-mile nationwide warranty.
Helping people live life uninterrupted. Not a slogan. The standard we hold ourselves to every day.
Lead From Every Seat - Everyone owns outcomes, drives improvement, and leads with accountability. Leadership isn’t a title; it’s an expectation
Precision in Motion - Every system, process, and repair runs with accuracy, consistency, and purpose — no wasted motion, no surprises.
Innovate to Eliminate - Constantly find better, faster, and smarter ways to eliminate friction — for customers, teammates, and the business
Trust at Every Turn - Transparent communication, consistent delivery, and integrity in every interaction — that’s what keeps customers’ lives uninterrupted