• Maintain the trade show and event calendar across all SafeLease-affiliated brands, tracking deadlines for booth space, speaking proposals, sponsorships, and registration
• Maintain event documentation and project tracking in Notion, keeping status current and accessible to the wider team
• Run end-to-end event logistics, including booth space, shipping, freight, hotel blocks, travel, staffing, setup, and teardown
• Coordinate vendors, including booth fabricators, printers, promotional suppliers, and show services
• Track association speaking and roundtable submission deadlines, which typically close six or more months ahead of an event, and prepare submissions for review
• Attend events in person and staff our presence on the ground
• Execute lead capture at each show, ensuring leads are captured accurately and routed to sales promptly
• Track results for every event, including leads captured, cost per lead, and spend against budget
• Deliver a post-event recap for each show summarizing performance and takeaways
• Track event spend against budgets set by the SVP of Marketing and flag variance early
• Source and order swag and promotional items, manage inventory, and keep everything consistent with brand standards
• Design event collateral and booth graphics, or prepare files for outside vendors, working within established brand standards
• Run day-to-day organic social across all SafeLease-affiliated brands, including LinkedIn, Facebook, Instagram, and emerging channels
• Build and maintain the content calendar and write and schedule posts
• Adapt voice and content to each brand and audience, whether we are speaking to insurance agents, facility operators, or consumers
• Design and produce content, including graphics, short-form video, photography from events, and customer and partner stories
• Manage community engagement, including monitoring and responding to comments and messages, and escalating as appropriate
• Support paid social in partnership with the broader marketing team
• Report monthly on social performance, including reach, engagement, follower growth, and traffic
• Monitor competitor activity and industry conversation and share relevant findings with the team
• Support employee advocacy and executive presence on LinkedIn