Communicate between client and internal working team (Media Buying, Media biddable, SEO, social content, influencer team, strategist team and creative team)according to project’s scope of work.
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Present campaign proposal and report to client.
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Develop media strategy, target audience plan and budget allocation according to client campaign objective.
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Select best practice media tools and tactic for archiving client’s KPI and objective.
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Planning in detail with traditional and digital media include Google Adwords (SEM), SEO, Display Network, Facebook Ads, Programmatic or other digital media and Innovation.
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Handle day to day operation with clients and implement media planning according to proposal.
Qualifications
Requirements
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2–3 years of experience in the planning field
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Strong knowledge of various online platforms
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Be able to use a variety of advertising analytics tools, databases in order to track and manage advertising campaigns
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Good interpersonal and communication skills with internal and clients
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Good analytical and organizational skills
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Able to work effectively under pressure and meet tight deadlines