We are looking for a skilled CRM & Retention Marketing Specialist to own and manage all email and SMS marketing efforts for a growing brand. Email templates are already built — this role is focused on managing, reviewing, and optimizing Klaviyo flows and campaigns, along with managing our subscription program via Recharge. This is a full-time, remote position that requires overlap with US business hours.
Responsibilities
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Own and manage all email marketing campaigns and flows in Klaviyo (welcome series, post-purchase, win-back, browse/cart abandonment, promotional)
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Review, test, and update existing email templates to ensure they are working effectively and performing well
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Maintain and optimize existing Klaviyo flows for performance and deliverability
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Plan, build, and send SMS campaigns
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Manage the subscription program through Recharge
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Update PDPs and homepage content for new product launches
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Segment audiences and personalize messaging for maximum engagement
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Monitor and report on email/SMS performance metrics
Requirements
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2+ years of hands-on Klaviyo experience
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Strong understanding of Klaviyo flows and flow architecture
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Comfortable reviewing, troubleshooting, and updating existing email templates (design/copywriting from scratch not required, but a plus)
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Experience with Recharge or a similar subscription management platform
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SMS marketing experience
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Familiarity with Shopify
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Supplement/CPG industry experience is a strong plus
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Data-driven, highly organized, and self-directed
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Must be based in South America, or Europe and able to overlap with US business hours