Adobe Brand Intelligence Predict is reinventing how brands make marketing decisions. Today, brands launch campaigns and wait weeks for the market to tell them what worked. Predict changes that — by simulating audiences of LLM-powered synthetic consumers, brands can pre-test creative, messaging, and product concepts in minutes against statistically grounded models of their real customers.
We sit at the frontier of one of the most actively-evolving areas in applied AI. The synthetic audiences research field has moved from “what if we asked GPT to play the ultimatum game?” in 2022 to competing paradigms — prompt-based persona binding, supervised fine-tuning on survey distributions, and RL-based latent state alignment — in 2026. No one has won yet. Our mission is to bring that science into product, and to do it at the speed and quality bar of a startup inside the company whose products every brand on Earth already uses.
Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.
Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.