• Own 30–40 named enterprise accounts in US East, narrowing to about 10 Tier 1 accounts, each worth $1M+ in annual potential
• Write a workload thesis for every Tier 1: the specific production outcome, who owns it, what it’s worth, and what has to be true to win it
• Get in the room with CIOs, CTOs, VPs of Engineering, and the line-of-business owners who actually hold the budget
• Run the full cycle alongside your FDE — prospect, qualify, design the commercial architecture, negotiate, close
• Agree the commercial destination before any custom work begins. No free discovery, no free development.
• Hold the line on POC discipline: named executive sponsor, written success criteria, production pricing already discussed, a decision date, and a signed commercial document. POCs end in production or they end.
• Expand the account — one workload becomes three, one $500K customer becomes a $2M customer
• Forecast accurately and keep the pipeline clean. No surprises.