Prospect Research & List Building
• Build highly targeted prospect lists using Apollo, ZoomInfo, LinkedIn Sales Navigator, Crunchbase, and similar tools
• Segment prospects by ICP, industry, role, company size, and geography
• Validate and clean lead data using tools like NeverBounce, ZeroBounce, or Clearout
• Maintain organized prospect databases and outreach tracking systems
Cold Email Campaign Execution
• Write compelling cold email copy, subject lines, and CTAs tailored to target audiences
• Build and launch multi-step outbound campaigns across 4–8 touchpoints
• Personalize messaging using prospect, company, and industry insights
• Monitor campaigns daily and optimize based on engagement and performance metrics
Deliverability & Inbox Health
• Manage domain warmup and inbox reputation using Instantly, Lemlist, Mailwarm, Smartlead, or similar platforms
• Monitor spam scores, bounce rates, sender reputation, and deliverability metrics
• Rotate inboxes and sending accounts to maintain campaign performance
• Troubleshoot deliverability issues proactively before performance drops
Campaign Optimization & Reporting
• A/B test subject lines, messaging, CTAs, and send times
• Track open rates, positive reply rates, bounce rates, and conversion metrics
• Continuously optimize messaging and targeting strategies based on data
• Maintain organized reporting dashboards and outreach documentation
Lead Qualification & CRM Management
• Monitor campaign replies and categorize prospect responses accurately
• Identify and route qualified leads to sales teams with proper context and notes
• Maintain accurate CRM records inside HubSpot, Salesforce, Zoho, or similar systems
• Ensure all engagement data remains clean and organized
Compliance & Best Practices
• Ensure campaigns comply with CAN-SPAM, GDPR, and CCPA standards
• Maintain suppression lists and opt-out processes correctly
• Follow outbound best practices to protect sender reputation and campaign performance