Tax Wealth Expansion Strategy * Develop and execute Mercer Advisors’ tax-to-wealth growth strategy. * Establish penetration, conversion, revenue, and AUM goals. * Build scalable playbooks and operating models across tax practices. * Identify opportunities to deepen client relationships and accelerate growth. Tax Firm Integration & Activation * Partner with Client Development, M&A, market leadership, and tax leaders to activate newly acquired tax firms. * Create onboarding and engagement plans that connect tax professionals to Mercer resources and capabilities. * Accelerate adoption of Mercer planning, advisory, and wealth management solutions within acquired firms. * Establish best practices that can be replicated across future acquisitions. Opportunity Identification * Develop processes to identify high-potential opportunities within tax client populations. * Partner with Client Development leadership to establish tax-specific opportunity management, pipeline reporting, forecasting, and conversion disciplines that support Regional Vice Presidents (RVPs). * Partner closely with Client Development leadership, tax leaders, and RVPs to review opportunity flow, identify barriers to conversion, surface growth opportunities, and improve business outcomes. * Create frameworks for identifying client complexity, planning gaps, liquidity events, and other advisory opportunities. * Monitor pipeline health and revenue outcomes across tax-to-wealth initiatives, recommending actions and operational improvements to Client Development and market leaders. Client Marketing & Nurture Programs * Own marketing strategies designed to expand tax-only client relationships. * Partner with Marketing, Wealth Solutions, and Tax leadership to develop content, campaigns, and client education programs. * Drive email, webinar, direct outreach, and nurture strategies that increase awareness of Mercer Advisors’ comprehensive offering. * Build segmented client journeys and engagement programs that support long-term conversion goals. Tax Advisor Enablement * Develop education programs, tools, and talking points that help tax professionals identify opportunities and confidently discuss Mercer capabilities. * Create and maintain referral, introduction, and client engagement frameworks. * Share best practices, success stories, and conversion insights across the organization. * Drive adoption of the tax-to-wealth playbook across tax offices and markets. Performance Management & Executive Reporting * Own program governance, performance measurement, and executive reporting. * Track revenue, AUM, opportunity pipeline, conversion metrics, and engagement outcomes, partnering with Client Development leadership to identify trends and performance improvement opportunities. * Lead business reviews with senior leadership and recommend program improvements. * Drive accountability across stakeholders while continuously improving program effectiveness.