Country Brand Manager - Oncology (CBM) will have responsibility Pfizer Oncology portfolio to define, formulate the optimal marketing mix and core brand/portfolio strategies. In addition, the CBM will develop marketing pull through plans and programs with the main objective to generate demand, inclusive of omni-channel. The CBM will report to the Oncology Marketing Lead.
Responsibilities
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Accountable for the strategic plan that maximizes patient impact and deliver against financial objectives for the category or business segment end-to-end. Responsibility over Oncology portfolio
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Accountable for adapting (glocalizing) global brand strategies, tactical programs, and TA-specific customer experiences to meet local market needs.
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Leads the cross functional brand/category team and is accountable for its effectiveness and performance
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Accountable for the planning and coordination of the stakeholder engagement, across functions, to meet category objectives.
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Accountable for developing the organizational capabilities necessary to execute the strategic plan.
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Responsible for the revenue and A&P forecasts and accurate tracking and monitoring
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ROLE RESPONSIBILITIESAccountable
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Brand Plan: Develop prelaunch plan with market, customer and competitor insights and review brand strategies & get approval with key stakeholders.
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Campaign Development: Select best fitting modules for country needs
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Promotional Meetings: Manage compliance review of materials
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Develop category operation Plan and influence sales targets and brand A&P allocations Long-range forecasting for portfolios
QUALIFICATIONS
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5-10 years of pharmaceutical experiences includes sales and marketing, and minimum 2 years in marketing experience, launch experiences, Oncology field are a plus.
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Bachelor’s Degree; master degree or MBA desired
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