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PA
Pavago

Product Marketing & GTM Lead

LocationUnited States
Work moderemote
Typefull-time
Company size501+ people
First seen1w ago
Last seen2d ago
Go-to-Market (GTM) Lead (B2B SaaS Product Launch & Growth) – Remote | Startup Environment
Position Type: Full-Time, Remote
Working Hours: Flexible with overlap for U.S. business collaboration
About the Role
At Pavago, one of our clients is hiring a Go-to-Market (GTM) Lead to own the launch strategy and execution for two upcoming B2B SaaS products.
This is not a coordination role.
You will be the first GTM hire, responsible for:
•
Product launch execution
•
Beta user acquisition
•
Positioning & messaging
•
Demand generation
•
Outreach campaigns
•
Launch systems & playbooks
You’ll work directly with leadership and operate in a fast-moving startup environment where execution, iteration, and ownership matter more than hierarchy.
If you’re someone who:
•
Thrives in ambiguity
•
Loves building from zero
•
Thinks strategically but executes hands-on
•
Has launched SaaS products before
This role is a strong fit.
What You’ll Own
Go-to-Market Strategy & Product Launch (Core Focus)
•
Own the full GTM strategy and execution for:
•
Product A
•
Product B
•
Build launch plans from:
•
Positioning
•
Messaging
•
Campaigns
•
Distribution
•
User acquisition
•
Personally execute initiatives instead of delegating them
•
Apply learnings from Product A to improve Product B launches
Beta User Acquisition & Outreach
•
Identify and recruit beta users
•
Execute creative outreach strategies to engage early adopters
•
Build meaningful relationships with users and collect feedback
•
Drive early product adoption and engagement
Positioning & Messaging
•
Develop clear, compelling product positioning
•
Craft messaging that communicates:
•
Pain points
•
Value propositions
•
Product differentiation
•
Ensure messaging resonates with target audiences and drives action
Launch Campaigns & Growth Assets
•
Build:
•
Landing pages
•
Email campaigns
•
User onboarding sequences
•
Launch materials
•
Support demand generation and early growth initiatives
•
Coordinate with stakeholders and partners to execute launches successfully
Playbook & Process Development
•
Document:
•
GTM learnings
•
Launch systems
•
Outreach workflows
•
Performance insights
•
Build repeatable GTM frameworks for future launches
•
Improve launch efficiency and scalability over time
What Makes You a Strong Fit
•
You thrive in startup environments with high ownership
•
You are highly execution-focused and move quickly
•
You can operate independently without heavy structure
•
You are comfortable wearing multiple hats
•
You think strategically but execute tactically
•
You iterate fast based on feedback and data
Required Experience & Skills
•
Proven experience as an early GTM hire (employee #1–5 preferred)
•
Experience leading at least one successful SaaS product launch end-to-end
•
4–8 years of experience in:
•
Product marketing
•
Demand generation
•
Growth marketing
•
GTM strategy
•
Strong copywriting and messaging ability
•
Experience managing:
•
Outreach
•
Campaigns
•
Launch execution
•
Experience building scalable systems and processes
Nice to Have
•
Experience in early-stage B2B SaaS startups
•
Familiarity with:
•
Product-led growth
•
Beta testing programs
•
Founder-led marketing
•
Experience with:
•
CRM systems
•
Marketing automation
•
Landing page builders
•
Email platforms
•
Strong understanding of startup growth dynamics and GTM experimentation
What a Typical Day Looks Like
•
Build and optimize launch plans
•
Refine positioning and messaging
•
Run outreach campaigns for beta users
•
Create landing pages and launch assets
•
Analyze user feedback and campaign performance
•
Coordinate with leadership and stakeholders
•
Document systems and improve launch processes
In short:
You help bring SaaS products to market by owning strategy, execution, growth, and launch operations from end to end.
Key Metrics (KPIs)
•
Successful product launches
•
Beta user acquisition and engagement
•
Conversion rates across launch funnels
•
Pipeline and demand generation performance
•
Speed and quality of GTM execution
•
Scalability of launch systems and playbooks
Why This Role Stands Out
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First GTM hire with high ownership
•
Direct collaboration with startup leadership
•
Opportunity to shape multiple product launches
•
Fast-moving, execution-driven startup environment
•
Significant growth potential into:
•
Head of Growth
•
Product Marketing Lead
•
GTM Director
Interview Process
•
Initial Phone Screen
•
Video Interview with Pavago Recruiter
•
Client Interview with Marketing Leadership
•
Offer & Background Verification
Apply Now
If you:
•
Love building GTM systems from scratch
•
Thrive in startup execution environments
•
Know how to launch and grow B2B SaaS products
•
Want ownership and direct impact
This role is a strong opportunity to lead high-impact SaaS launches and growth initiatives.
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