Forecasting & Pipeline Management
• Own the end-to-end forecast process and accountability for forecast accuracy
• Run weekly pipeline reviews and deal inspection cadences with the sales team
• Drive pipeline hygiene: stage definitions, close-date discipline, and deal scoring
Systems & Data Infrastructure
• Administer and rationalize the GTM tech stack (CRM and all connected tools)
• Establish and enforce a single source of truth for pipeline, revenue, and GTM data
• Identify and eliminate tool sprawl; ensure clean data flow between systems
• Design and document the lead-to-cash process with clear ownership at each stage
• Own handoffs between marketing, sales, and customer success, eliminate revenue leakage
• Build and enforce data entry standards and process compliance across GTM teams
• Build the dashboards and metrics leadership uses to run the business.
• Translate data into actionable insights; proactively surface trends and risks.
• Serve as the authoritative source for GTM performance metrics across all teams.
Planning & Enablement Support
• Own territory design, quota modeling, and compensation plan operations.
• Provide analytical inputs for headcount planning, capacity modeling, and board reporting.
• Partner with finance on revenue reconciliation and GTM budget tracking.