Key Competencies Required
Demonstrates clear and precise communication skills.
Ability to perform well under pressure.
Applies strong problem-solving abilities to complex challenges.
Diligence and ability to deliver to deadlines.
Strong collaboration and business partnering skills.
In-depth understanding of concepts and principles within audience reporting, basic knowledge of a wide variety of other related disciplines within the media industry.
Must have an informed knowledge of the specific tasks, procedures, systems and theories used to analyse channel performance and conduct qualitative and quantitative research projects.
Strong understanding of data reporting, automation, and presentation systems used to collate and distribute research and insight.
General understanding of the processes used in other departments to tailor and direct research that will help to improve audience performance: including but not limited to an understanding of how marketing campaigns are formulated, how schedules are constructed, how sponsorship idents are placed and complied, are all essential to analyse their effectiveness and financial returns.
Strong technical ability with specific industry analytic tools – advanced knowledge of audience analysis tools, advanced spreadsheet ability (Techedge, PowerBI, Excel). Strong presentation skills and use of business intelligence systems.
Practical experience of both quantitative and qualitative research techniques.
In-depth knowledge of how multiple functions and departments contribute to achieving business objectives, and of industry/direct competitors’ strategies. This includes understanding the workflow and integration of internal business units to provide them with the research they need.
Knowledge of clients, competitors, markets, technological developments, overall economic, commercial and political issues to provide comprehensive analysis of Company performance and identify new avenues for growth.
Knowledge of TV audience measurement systems as well as understanding of TV advertising trading mechanisms.