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BL
Blackline

Senior Product Marketing Manager

Location2 Locations
Work modehybrid
Typefull-time
DepartmentProduct Marketing
Company size1,001–5,000 people
First seen1w ago
Last seen3d ago
Make Your Mark:
At BlackLine, Product Marketing sits at the intersection of Product, Sales, Marketing, Customer Success, and Strategic Partnerships. As a Senior Product Marketing Manager, you will serve as the business owner and strategic storyteller for a critical area of our portfolio, helping shape market perception, accelerate growth, and drive customer adoption. This role will be focused primarily on BlackLine’s SAP Solution Extension business and broader SAP ecosystem initiatives, while providing opportunities to influence additional solution areas as our portfolio and go-to-market strategy evolve. The ideal candidate operates like the General Manager of their domain, combining strategic thinking, market insight, customer empathy, and execution excellence to drive measurable business outcomes. You thrive in ambiguity, proactively identify opportunities, and bring a high level of ownership, curiosity, and energy to everything you do.
You’ll Get To:
Own the Business Narrative
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Develop differentiated positioning, messaging, and value propositions that clearly articulate BlackLine’s unique value in the market.
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Translate complex financial operations, ERP, and AI-driven innovations into compelling stories that resonate with executives, practitioners, partners, analysts, and customers.
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Continuously refine market narratives based on customer insights, competitive intelligence, industry trends, and evolving business priorities. Drive Go-to-Market Strategy
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Lead end-to-end go-to-market planning and execution for new product launches, solution enhancements, campaigns, and strategic initiatives.
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Partner closely with Product Management, Demand Generation, Sales, Customer Success, Corporate Marketing, and Strategic Alliances to align strategy and execution.
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Define target audiences, buyer journeys, market opportunities, and growth strategies that accelerate pipeline, adoption, and expansion. Act as the GM of Your Domain
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Develop deep expertise in your assigned solution area, market dynamics, competitive landscape, and customer challenges.
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Monitor business performance, market trends, customer adoption, and competitive activity to identify risks and opportunities.
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Make strategic recommendations that influence product direction, commercialization strategies, and investment priorities. Lead SAP Ecosystem Marketing
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Serve as the primary product marketing lead supporting BlackLine’s SAP Solution Extension business.
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Partner with SAP stakeholders, alliance teams, and internal cross-functional leaders to strengthen BlackLine’s position within the SAP ecosystem.
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Develop joint value propositions, messaging, enablement materials, and market facing content that support SAP-related growth initiatives.
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Lead strategy and content execution for key SAP ecosystem events, with a primary focus on maximizing BlackLine’s presence, sponsorship value, and messaging impact at SAP Sapphire conferences. Enable Revenue Teams to Win
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Build impactful sales enablement content including presentations, battlecards, competitive intelligence, customer stories, demos, and solution briefs.
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Equip sales and partner teams with the messaging, tools, and confidence needed to effectively position BlackLine and win against competitors.
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Deliver training and enablement programs that improve field readiness and execution. Champion the Voice of the Customer
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Engage directly with customers, prospects, partners, and industry influencers to understand evolving needs and market trends.
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Leverage customer insights to influence messaging, content development, product strategy, and go-to-market priorities.
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Identify and cultivate customer advocates who can amplify BlackLine’s story through references, events, case studies, and thought leadership opportunities. Shape Market Perception
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Partner with Analyst Relations, Communications, and Executive Leadership to reinforce BlackLine’s market leadership position.
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Contribute to industry thought leadership initiatives, strategic presentations, analyst engagements, and executive communications.
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Help define BlackLine’s point of view on the future of financial operations, automation, AI, and the Office of the CFO.
What You’ll Bring:
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7+ years of product marketing experience in enterprise software, SaaS, ERP, finance, accounting, or adjacent technology markets.
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Proven ability to develop and execute successful go-to-market strategies that drive measurable business outcomes.
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Strong storytelling and communication skills with the ability to simplify complex concepts into compelling customer-centric narratives.
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Experience partnering across Product, Sales, Marketing, Customer Success, and executive stakeholders.
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Demonstrated success influencing without authority and leading cross-functional initiatives in highly matrixed organizations.
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Strong strategic thinking, analytical problem-solving, and business acumen.
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Experience conducting market research, competitive analysis, customer interviews, and positioning exercises.
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Exceptional executive presence and presentation skills.
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Experience supporting ERP ecosystems, financial software, SAP-related initiatives, or strategic technology partnerships is highly desirable.
We’re Even More Excited If You Have:
The most successful candidates will demonstrate:
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Ownership mentality and bias for action.
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Ability to operate independently in ambiguous environments.
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Strategic thinker with strong execution discipline.
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Curiosity and passion for understanding markets, customers, and technology.
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Positive attitude and collaborative mindset.
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High degree of accountability and follow-through.
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Confidence to challenge conventional thinking while building alignment across stakeholders.
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Growth mindset and desire to continuously learn and improve.
Thrive at BlackLine Because You Are Joining:
More roles at Blackline
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