Content Creation & Social Media
• Create and schedule social media posts across platforms (Instagram, Facebook, LinkedIn, etc.)
• Source existing photos and videos from approved asset libraries and edit/repurpose into social-ready content
• Use Canva (and provided templates) to produce on-brand graphics and posts
• Write engaging captions and copy that align with each client’s brand voice
• Maintain a consistent content calendar across accounts
• Monitor Meta Ads and Google Ads campaigns — flag performance issues and opportunities
• Set up new ad campaigns and creative as directed
• Ensure content and creative assets are properly uploaded and live
• Pull performance reports from Meta, Google, and other platforms
• Compile KPI summaries using AI tools and/or existing reporting templates
• Track key metrics and flag notable trends to Rachel on a regular basis
• Assist with general admin and workflow coordination across client accounts