You’ll lead brand strategy projects for our Consumer practice — heading the thinking on our largest CPG relationships and shaping how the practice works.
Our clients are established consumer packaged goods businesses in home care, dairy and nutrition, and food and beverage. The problems are the durable ones: a heritage brand losing relevance with a younger shopper, a portfolio that grew by acquisition and now confuses people, a category leader watching private label take the value tier, an innovation pipeline that keeps producing line extensions nobody asked for.
You’ll answer those questions with positioning, value propositions, and portfolio architecture, backed by semiotics, packaging and shelf analysis, distinctive asset work, and a genuine feel for where culture is moving. And you’ll be a trusted advisor to the senior client leaders who have to act on the answer.
You’ll lead strategic direction across multiple engagements, defining brand visions, growth strategies, and breakthrough ideas that challenge category conventions. Partner closely with Creative Directors to guide strategy through the creative process, inspire teams with consumer and category insights, and champion the work with clients. Serve as a trusted advisor to senior marketing leaders at Fortune 100 companies, identifying opportunities that drive long-term growth, leading new business pitches, and advancing the practice’s expertise in semiotics, packaging strategy, and distinctive brand assets.