Texas is where we want to invest and experiment most aggressively. We’re hiring a Growth GM to lead it and to build the new market playbook we’ll use everywhere after it. This is someone who moves fast, pushes hard, and figures out what actually drives growth: which channels work, which partnerships matter, and how to sequence a market to accelerate provider penetration and referrals.
We’ve built a highly effective referral engine with pediatricians in California, with 2,000+ referring pediatricians today, and we have a strong hypothesis for a winning playbook. We need you to experiment your way to a version we can deploy in market after market with local tweaks, which is what unlocks national growth.
You’ll have three markets to run experiments on in parallel: Dallas, Fort Worth, and Austin. Winning in Texas is the entirety of your first job, and then you’ll lead our growth into new markets.
This takes grit and a willingness to do the work yourself while you’re learning it. You’ll spend time in clinics leading drop-bys, in-services, and clinical presentations, building real relationships with pediatricians, medical directors, and health system leaders. You’ll also bring every channel we have (inside sales, an on-the-ground rep, MD advisors) into one coherent push, working closely with our marketing team.
What matters most is how fast you learn and how much of it makes it back to the rest of us. You’ll run experiments across the three markets, measure them, and tell us what you find. You’ll have a far better read than anyone here on what lands with a Texas pediatrician, and marketing will build the Texas-specific assets and campaigns your learnings call for. You’ll build the team alongside us, largely from scratch and in parallel with getting the market up and running, and you’ll turn what works into the playbook so the next market doesn’t start from zero.
There’s ambiguity built into this on purpose. We think of it as a “wet clay” role: you’ll help define the market approach, the team structure, and the channel mix as you go, with a lot of autonomy to make the calls. If you’ve wanted to build a business from zero, this is a chance to do it.
You’ll report to our Head of GTM.
What success looks like in year one:
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A documented, repeatable playbook to be deployed in the next markets
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Our three Texas markets at roughly $3M+ in combined ARR
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Referral volume growing across the Texas footprint
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Activated, referring providers
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At least one Texas market fully activated and running at high growth and efficiency