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PA
Pavago

Product Marketing & GTM Lead

LocationPakistan
Work moderemote
Typefull-time
DepartmentMarketing
Company size501+ people
First seen1w ago
Last seen1d ago
Go-to-Market (GTM) Lead – SaaS Product Launch & Growth Strategy | Remote
Position Type: Full-Time, Remote
Working Hours: U.S. Client Business Hours
About the Role
At Pavago, one of our clients is hiring a highly entrepreneurial Go-to-Market (GTM) Lead to own the strategy and execution for the launch of two upcoming SaaS products.
This is a high-impact, startup-style role for someone who knows how to take a product from concept → launch → early traction → scalable growth.
As the first GTM hire, you’ll have significant ownership across:
•
Product positioning & messaging
•
SaaS product launches
•
Beta user acquisition
•
Demand generation
•
Growth experimentation
•
Customer onboarding
•
Outbound outreach
•
Launch campaigns
•
GTM systems & playbooks
This is not a strategy-only role. You’ll personally build campaigns, write copy, recruit beta users, conduct outreach, launch experiments, analyze performance, and iterate quickly.
You’ll lead the launch of Product A first, then use the insights, systems, and proven processes from that launch to accelerate Product B.
What You’ll Own
SaaS Go-to-Market Strategy & Product Launch
Own the end-to-end GTM strategy for multiple SaaS products.
•
Develop comprehensive product launch plans
•
Define:
•
Target audiences
•
Ideal Customer Profiles (ICPs)
•
Positioning
•
Messaging
•
Acquisition channels
•
Onboarding journeys
•
Take products from pre-launch through launch and post-launch optimization
•
Coordinate launch timelines, campaigns, and stakeholders
•
Continuously improve GTM strategy using customer feedback and performance data
•
Apply lessons from Product A to make Product B’s launch faster and more effective
Beta User Acquisition & Early Growth
Build the initial user base required to validate and improve the products.
•
Identify and recruit high-quality beta users
•
Execute outreach through:
•
LinkedIn
•
Cold email
•
Online communities
•
Partnerships
•
Founder networks
•
Build relationships with early adopters
•
Collect structured product and market feedback
•
Develop systems for:
•
Beta onboarding
•
Activation
•
Engagement
•
Retention
•
Identify early advocates and potential growth opportunities
Positioning, Messaging & Product Marketing
Develop messaging that clearly communicates who the product is for, what problem it solves, and why customers should care.
•
Create differentiated product positioning
•
Develop messaging frameworks around:
•
Customer pain points
•
Use cases
•
Value propositions
•
Competitive differentiation
•
Test messaging with prospective and existing users
•
Refine positioning based on market response
•
Maintain consistent messaging across marketing and customer-facing channels
Launch Campaigns & Demand Generation
Build and execute campaigns that generate awareness, users, and early demand.
Create and manage:
•
Landing pages
•
Product launch campaigns
•
Waitlists
•
Email sequences
•
Product announcements
•
Onboarding flows
•
Demand generation campaigns
Personally write and optimize:
•
Landing page copy
•
Email copy
•
Outreach messaging
•
Product messaging
•
User onboarding communications
Test acquisition channels and double down on what produces meaningful traction.
Growth Experimentation & Optimization
•
Develop rapid growth experiments across acquisition and activation
•
Test:
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Messaging
•
Channels
•
Offers
•
Landing pages
•
Onboarding experiences
•
Outreach strategies
•
Analyze customer behavior and campaign performance
•
Identify bottlenecks across the user journey
•
Turn findings into actionable growth experiments
•
Prioritize speed of learning and iteration
GTM Systems, Processes & Documentation
Turn successful experiments into repeatable systems.
•
Document:
•
Launch strategies
•
Messaging tests
•
Acquisition learnings
•
Customer feedback
•
Campaign performance
•
Growth experiments
•
Build reusable GTM playbooks
•
Develop scalable launch and growth processes
•
Improve execution efficiency with each product launch
What Makes You a Strong Fit
You:
•
Thrive in zero-to-one startup environments
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Can operate effectively with ambiguity and limited structure
•
Think strategically but are equally comfortable executing the work yourself
•
Have personally helped take a SaaS product to market
•
Understand how positioning, acquisition, onboarding, and retention connect
•
Can write compelling marketing and product copy
•
Are comfortable talking directly with prospective users
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Move quickly, test ideas, learn from data, and iterate
•
Are naturally proactive, resourceful, and ownership-driven
•
Prefer building systems rather than waiting for established processes
Required Experience & Skills
Experience
•
4–8 years of experience across one or more of:
•
Go-to-Market Strategy
•
Product Marketing
•
Growth Marketing
•
Demand Generation
•
Product Launches
•
Proven experience launching at least one B2B SaaS product from concept to market
•
Experience working in an early-stage startup environment
•
Experience as an early team member (employee #1–5 preferred)
Core Skills
Strong hands-on execution across:
•
SaaS product launches
•
Growth campaigns
•
Product positioning
•
Copywriting
•
Outbound outreach
•
Demand generation
•
Beta user acquisition
•
Customer onboarding
You should also have:
•
Experience building scalable GTM playbooks and launch systems
•
Strong project management and prioritization skills
•
Ability to manage multiple workstreams simultaneously
•
Excellent written and verbal English communication
•
Strong analytical and experimentation mindset
Nice to Have
•
Experience with venture-backed or high-growth startups
•
Product-Led Growth (PLG) experience
•
Experience working directly with founders or executive teams
•
Experience with:
•
Lifecycle marketing
•
Community-led growth
•
SaaS growth loops
•
User onboarding
•
Familiarity with:
•
HubSpot
•
Apollo
•
Webflow
•
Notion
•
Google Analytics 4 (GA4)
•
Mixpanel
What a Typical Day Looks Like
You might:
•
Refine the GTM strategy for an upcoming product launch
•
Recruit and speak with prospective beta users
•
Conduct LinkedIn and email outreach
•
Write landing page and launch copy
•
Build onboarding and lifecycle emails
•
Review beta user feedback
•
Analyze acquisition and conversion performance
•
Test a new positioning or messaging angle
•
Optimize a landing page or onboarding flow
•
Coordinate upcoming launch milestones
•
Document campaign learnings and update the GTM playbook
In short: You own the strategy and hands-on execution required to take SaaS products from zero → market → traction → scalable growth.
Key Metrics for Success
•
Beta users acquired
•
Beta user activation and engagement
•
Product launch execution against timelines
•
User onboarding conversion
•
Landing page conversion rates
•
Campaign conversion performance
•
Qualified demand generated
•
Acquisition channel efficiency
•
Speed of experimentation and iteration
•
Early user retention
•
Quality and scalability of GTM processes
Why This Role Stands Out
•
Become the first GTM hire
•
Own GTM strategy and execution from day one
•
Launch two SaaS products from the ground up
•
Work directly with startup leadership
•
Significant autonomy and decision-making ownership
•
Build the company’s GTM infrastructure rather than inherit it
•
Direct impact on product adoption and company growth
•
Opportunity to build repeatable launch systems that scale
Strong career progression into:
•
Head of Growth
•
GTM Director
•
VP of Marketing
•
Startup Growth Leadership
Interview Process
1.
Initial Phone Screen
2.
Spark Hire Intro Video
3.
Video Interview with Pavago Recruiter
4.
Client Interview with Marketing Leadership
5.
Offer & Background Verification
Apply Now
If you’ve launched B2B SaaS products from the ground up, know how to find and activate early users, and enjoy combining strategy with hands-on execution, we’d love to hear from you.
This role is ideal for a high-agency GTM operator who can build, launch, test, learn, and scale without waiting for a finished playbook.
#GoToMarket #GTM #SaaS #ProductMarketing #GrowthMarketing #DemandGeneration #SaaSMarketing #ProductLaunch #B2BMarketing #StartupJobs #GrowthStrategy #RemoteJobs #RemoteWork
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