We’re hiring a Paid Ads Specialist to plan, execute, and optimize high-performing digital advertising campaigns across Google, Meta (Facebook/Instagram), LinkedIn, and other platforms.
This is a hands-on role where you’ll manage the full funnel — from campaign strategy and targeting to optimization and reporting — with a clear focus on ROI, lead generation, and scalable growth.
If you’re analytical, data-driven, and experienced in improving CPA, ROAS, and conversion rates, this role is for you.
Responsibilities
Strategy & Planning
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Develop and execute paid advertising strategies aligned with business goals
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Manage and scale campaigns across Google Ads, Meta, LinkedIn, and other channels
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Conduct audience research, keyword analysis, and targeting strategy
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Forecast budgets and expected performance with marketing leadership
Campaign Management & Optimization
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Create, test, and optimize ad creatives, copy, and landing pages
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Monitor campaigns daily and optimize for CTR, CPC, CPA, and ROAS
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Run structured A/B tests to improve performance
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Use automation features such as Performance Max and Dynamic Search Ads
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Continuously improve conversion rates and campaign efficiency
Collaboration & Coordination
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Work with content, design, and analytics teams to ensure campaign alignment
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Align paid media efforts with overall marketing and brand strategy
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Stay updated on platform features and coordinate with platform representatives
Analytics & Reporting
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Track and analyze campaign performance across platforms
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Prepare weekly and monthly performance reports
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Identify trends and provide actionable insights and recommendations
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Refine targeting, creative, and budget allocation based on data
Requirements
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Proven experience managing paid ad campaigns (Google Ads and Meta required)
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Strong understanding of PPC metrics, attribution models, and conversion tracking
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Hands-on experience with:
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Google Analytics
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Google Tag Manager
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Strong analytical skills with the ability to make data-driven decisions
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Excellent communication, organization, and project management skills
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Comfortable working remote during U.S. business hours
Nice to Have
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Experience with additional platforms (YouTube, LinkedIn Ads, TikTok Ads)
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Familiarity with automation tools, scripts, and dynamic campaigns
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Experience with landing page optimization and funnel strategy
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Experience managing ad budgets of varying sizes
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Knowledge of remarketing and multi-touch attribution
Tools & Tech
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Google Ads
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Meta Ads (Facebook/Instagram)
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LinkedIn Ads
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Google Analytics
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Google Tag Manager
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Paid media and reporting tools
Why Join
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Own and scale paid acquisition campaigns across multiple platforms
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Direct impact on revenue, leads, and ROI growth
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Work in a data-driven, performance-focused environment
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Opportunity to test, experiment, and optimize at scale
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Fully remote role with strong ownership and autonomy
What Success Looks Like
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Improved ROAS, CPA, and campaign efficiency
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Consistent growth in leads and conversions
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Effective use of ad budgets
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Strong reporting and actionable insights
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Continuous optimization and performance improvements
Apply Now
If you’re a Paid Ads Specialist who can execute, optimize, and scale high-performing campaigns, we’d love to hear from you.
Apply now and drive measurable growth through paid marketing.