•Oversee enterprise-level tag management using Google Tag Manager (for marketing and tracking tags) and One Trust (for privacy tags), including implementation, transitions, and ongoing maintenance of tags across all our global websites.
•Collaborate with vertical business units, Digital Marketing, UX, Technology, and 3rd party vendor teams to ensure proper tracking function and data quality, and to provide the teams with data access and analytical support.
•Deliver analytics and insights on website behavior and usage and help to support website tagging as needed.
•Develop and deliver automated reports and dashboards on website traffic and usage, to be used by all levels across the organization.
•Develop and implement appropriate means to measure website usability and effectiveness to identify optimization opportunities.
•Manage, prioritize, and respond to ad-hoc requests to support our retail, contract, and internal websites.
•Assist in the implementation of our enterprise-wide data consolidation efforts.
•Quickly identify causes and solutions to issues or unexpected results that are identified in reporting, across all of HMG’s websites.
•Work to establish key performance indicators, benchmarks and targets across various projects, including new web site features, performance, SEO, SEM, social media, display advertising and email.
•Perform additional responsibilities as requested to achieve business objectives.
Associate Web Analytics Engineer