○ What and who is trending and applying that to brand owned social channels and influencer programming in both planned and real-time moments
○ How to make the right influencer and tastemaker connections for brands in creative, innovative, and breakthrough ways that get clients excited, in both planned and opportunistic moments
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Culturally savvy with a can-do, future-forward approach and attitude
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Creative and not a box checker
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A critical thinker who goes beyond the surface level
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Excellent communication skills; clear, vocal, articulate when presenting to clients, team and new business prospects
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Someone who thrives in fast-moving and collaborative (read: not toxic) environment ○ We have a one-team one dream approach; there is no “me” in team
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Exceptional problem-resolution skills, including the ability to think creatively and outside the box What You’ll Do:
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Dissect client business objectives/goals and craft culture strategies - with social & influencer at the heart - that achieve those goals in a disruptive fashion
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Create, sell in and manage social + influencer programs that speak to our brand’s targets and “make noise” with synergies between PR and paid
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Lead strategy and execution for brand owned social channels such as TikTok, Instagram, YouTube, X (formerly known as Twitter) and LinkedIn - from concept to completion ○ Expertise in developing and implementing social media playbooks (e.g., channel strategy, content pillars, tone of voice, community engagement, etc.)
○ Understand how to read a brand book/VIS ID and evolve it for social
○ Strong knowledge of paid media and ability to provide recommendation on paid approach
○ Demonstrate program success via strong reporting and storytelling
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Lead influencer strategy and programming (end-to-end) across accounts (from strategy to partner identification & contracting to content management); develop strategic recommendations and sell-in major culture-forward programming. Including:
○ Identify and proactively connect brands to influencers/tastemakers/content creators that will put them at the forefront of culture
○ Manage and oversee influencer/partner integrations + programs that speak to our brand’s targets and “make noise”
○ Strengthen relations with and bring relevant tastemakers and influencers in to the fold of brands on an programmatic and ad hoc basis that can drive cultural relevance for our clients
○ Day-to-day management of collaborations and partnerships
○ Be an expert in negotiations and contract reviews, both with influencer partners and third-party vendors with a clear understanding of legal + scope guardrails and payment terms
○ Strong knowledge of paid media and ability to provide recommendation on paid approach
○ Demonstrate program success via strong reporting and storytelling
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Be a dot connector ensuring all programming is executed with excellence and the right specialists are brought in to inform at each step of the way
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ID the future - the trends, people, brands, technologies that are relevant and complement the clients and work we do and share strategies for how we can apply these to clients’ business/programming
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Report on competitive brands and trends to clients; demonstrate ability to be nimble and develop one-of-a-kind “ways in” for brands harnessing these trends