As a Vice President, Data-Driven Marketing, you will lead a high-performing team focused on advancing marketing effectiveness through analytics, audience intelligence, experimentation, and optimization. This leadership role will partner closely with digital marketing, channel management, product marketing, segment marketing, thought leadership teams, business analytics, and key business stakeholders to deliver actionable insights that drive engagement, lead generation, and business growth.
The Vice President will oversee marketing performance measurement, reporting, advanced audience targeting, lead nurturing strategies, and test-and-learn programs. This individual will combine deep expertise in digital marketing and analytics with the ability to influence cross-functional teams across marketing, sales, technology, architecture, and data organizations.
This is an opportunity for a leader who is passionate about leveraging data to optimize customer experience, improve marketing outcomes, and enable smarter investment decisions across the organization.