Detailed responsibilities include:
The Product Manager is the mini-CEO of their product/offer. They analyze customer environment, market and competitive conditions and lay out product vision that solves the market problem and delivers value to the customer. They will do this by defining the ‘why’, ‘what,’ ‘where’, and ‘when’ of the product that the development team will build. They are the owner of their product – which means they lead cross-functional teams from a product’s conception through to its launch. Their responsibilities will span many activities from strategic to tactical and provide cross-functional leadership — bridging gaps within the company between different functions, especially between development, supply chain, finance, sales and marketing, and service and support. Post-launch, product managers monitor their portfolio and identify and implement actions to boost the performance of the portfolio. This includes sunsetting products if required.
The product manager is responsible for setting a product vision and strategy. Their job is to clearly identify the problem the product is solving and the value to the customer and to Motorola Solutions. They will need to be able to articulate this to the cross functional team including sales and senior management so they understand the intent behind the new product or product release. They own the strategy behind the product along with its roadmap and must work with development to define, prioritize and build what matters.
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Create and manage the product portfolio, roadmap, vision and backlog
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Identify customer needs and market requirements
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Evaluate competitive intelligence
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Create business plans and proposals for new initiatives
Product managers must plan for what their teams will deliver and when they will deliver it. The product manager owns the HW and SW release aspects of the product. Release responsibilities include managing HW and SW features and dependencies in and across releases, product and support teams; and managing releases with phases and milestones.
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Establish vision and goals for releases
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Define market offer and structure
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Work with enablement organizations to make products orderable and deliverable
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Define and support implementation of training, support and deployment requirements
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Manage risks and resolve issues that affect release scope, schedule and quality
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Coordinate overall release project and schedule
Collecting, curating, and promoting the most relevant ideas into features. Defining which ideas should be promoted to features to achieve key objectives for the product line and business. Soliciting feedback and requests from customers and field teams and ensuring this is seamlessly integrated into the product planning and development processes.
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Gather customer and sales feedback
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Gather voice of customer input
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Create user stories and scenarios
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Direct and approve UI/UX activities
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Define acceptance criteria, KPIs and SLAs
Responsible for making product decisions and often is the lead resource for the rest of the organization when deep product expertise is required. This includes supporting the organizations that help bring the product to market and work directly with customers including marketing, sales, training and support services.
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Facilitate sales and channel training
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Assist pre-sales with custom project requests
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Define and ensure implementation of GTM assets including demo environments, training materials, and presentations
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Demonstrate new pre-release features