· Own the development of integrated global GTM strategies for major Marathon releases, seasons, and franchise moments, ensuring plans support franchise priorities, player needs, and business goals.
· Translate franchise strategy, product roadmaps, audience priorities, and business objectives into clear marketing strategies, launch architectures, milestones, and investment recommendations.
· Develop audience-led plans spanning acquisition, reactivation, retention, engagement, and long-term player value across paid, owned, earned, community, platform, and regional channels.
· Establish and lead the cross-functional GTM operating rhythm, including planning milestones, readiness reviews, decision points, dependency management, risk tracking, and post-launch learning.
· Align senior stakeholders and executional partners around priorities, roles, tradeoffs, and success measures, ensuring critical information and decisions are communicated clearly and consistently.
· Identify GTM risks and opportunities early, develop actionable recommendations, and drive timely resolution across Publishing, Development, and regional teams.
· Partner with Brand and Creative teams to translate Marathon’s positioning and creative strategy into consistent, audience-relevant campaigns and player experiences across channels and markets.
· Partner with regional marketing teams to adapt global strategies for North America, EMEA, APAC, and LATAM while maintaining a cohesive franchise approach.
· Partner with Analytics, Insights, Product Management, and Finance to establish audience targets, performance benchmarks, measurement plans, and budget-efficiency goals.
· Define, monitor, and report against franchise and campaign KPIs, including awareness, consideration, acquisition, conversion, reactivation, retention, engagement, revenue, and ROI.
· Lead marketing performance reviews and translate player, market, and campaign insights into optimization plans that inform future campaigns, product beats, and investment decisions.
· Guide global paid media strategy, budget allocation, and agency partnerships as part of the broader integrated GTM plan, optimizing investment across channels, audiences, and regions.
· Partner with Product Management and Development to unlock value from first-party platform relationships and identify opportunities that strengthen reach, engagement, and commercial performance.
· Provide clear direction to agencies, vendors, and executional partners through strong briefs, aligned scopes, disciplined budget management, and timely feedback.