TOP 5 JOB RESPONSIBILITIES:
PARTNERSHIP BUSINESS DEVELOPMENT - Identifies, pursues, and closes new platform and API partnerships with CRM platforms, e-commerce tools, and marketing automation providers. Owns the full BD cycle from first contact through signed agreement. Builds and maintains a strong network across the platform partnership ecosystem and represents TikTok For Business at senior and C-level engagements.
PARTNER ONBOARDING AND INTEGRATION - Drives the critical post-close phase: shepherding partners through technical onboarding, scoping API integration requirements, and working closely with product and engineering teams to get integrations live. Translates commercial commitments into operational reality, ensuring partners can activate advertisers at scale via TikTok For Business APIs.
JOINT GO-TO-MARKET EXECUTION - Co-creates and executes co-marketing, co-selling, and activation programs with partners to drive advertiser onboarding. Builds joint GTM motions that connect TikTok platform strengths to each partner’s merchant or client base, with the goal of growing effective monthly active advertiser (EMAA) counts.
PERFORMANCE OWNERSHIP AND REPORTING - Tracks and owns partnership KPIs including registrations, new customer acquisition (NCA), EMAA, and revenue. Uses data to identify what is working, what isn’t and where to focus energy. Brings a structured, analytical approach to optimization across a portfolio of partnerships.
CROSS-FUNCTIONAL COLLABORATION - Acts as the connective tissue between external partners and internal product, engineering, and marketing teams. Communicates partner needs clearly, flags integration blockers early, and ensures internal teams have the context to prioritize and execute effectively.