The contractor will be expected to:
Lead the Care funnel CRO workstream. Audit the funnel, generate hypotheses, size and prioritize tests, brief design and engineering partners, support QA, monitor launches, call results, and recommend which winners should be shipped to 100 percent.
Manage and curate the experiment backlog. Maintain a single source-of-truth backlog in PostHog and Linear, continuously adding, deduping, and reprioritizing tests against the KPIs below. Re-rank priorities at least every two weeks based on results, expected impact, effort, and business need.
Data and reporting. Set up and maintain per-experiment PostHog dashboards and produce a weekly written experiment readout summarizing what’s running, current results, statistical confidence, and recommended next actions. The readout should be clear enough for non-PM executives to understand and use.
Build a durable findings library. Maintain a living CRO learnings document capturing each experiment’s hypothesis, variants, result, and takeaway so insights survive past the engagement and can transfer cleanly to a future owner.
How we’ll measure success
The engagement will be evaluated against progress on two metrics:
Primary: Overall conversion rate to purchase across the acquisition funnel.
Secondary: Reduction in the share of sales-assisted purchases, which we call advisor calls, by increasing self-serve conversion as a percentage of total purchases.
By month 3, we expect the engagement to produce a curated and prioritized backlog, 6 to 10 shipped experiments with clean readouts, and a findings library that a successor can pick up cold.