Your mission is to generate the pipeline that the rest of Light’s go-to-market team runs on.
You’ll work alongside our founding SDR and directly with the founders and early sales team to build how Light finds and engages new partners. You’ll research target verticals, build the account lists, identify the people inside those companies who own a partnership decision, and run the outbound that turns a cold company into a first meeting.
This is not a typical outbound motion. You’re not asking a company to spend budget, you’re showing them how to offer electricity to customers they already have and earn revenue doing it. Many of the people you contact will not have considered electricity part of their business before, which makes the quality of your targeting and your writing matter far more than the volume behind it.
You’ll partner closely with sellers, Marketing, and the founders to sharpen what we say to each vertical and who we say it to, and you’ll help build the motion itself by turning what works into personas, messaging, and sequences the rest of the team can run.
This is an early seat on a growing GTM team, with direct exposure to founders and sellers who are still closing deals themselves, and a clear path into a closing role for the person who helps build the engine.