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Msd

Sr. Product Manager

LocationCHN - Shanghai - Shanghai (Tower A)
Typefull-time
DepartmentMarketing
Company size10,000+ people
First seen1w ago
Last seen3d ago
Job Description
Role summary
The Senior Product Manager, Retail Brand Marketing is responsible for translating brand strategy into retail-specific marketing plans across multiple therapeutic areas, including diabetes, lipid management, HIV, anti-infectives, antivirals, and other priority portfolios. This role will generate deep insights into brand performance, patient needs, pharmacist perception, and retail customer dynamics to shape differentiated brand plans, value-based messaging, and scalable engagement programs that strengthen brand positioning, pharmacist advocacy, and patient awareness. The role partners closely with brand, sales, medical, access, compliance, and customer-facing teams to ensure strategic alignment, high-quality execution, and measurable business impact across retail channels.
Core responsibilities
Right Brand Marketing & Perception
•
Multi-TA Retail Brand Planning: Lead retail brand marketing plans across diabetes, lipid management, HIV, anti-infectives, antivirals, and other priority therapeutic areas, ensuring clear strategy, differentiated positioning, and channel-relevant execution.
•
Brand, Patient & Pharmacist Insights: Identify and synthesize brand performance insights, patient needs, pharmacist perceptions, and retail customer behaviors to inform brand strategy, messaging priorities, and engagement design.
•
Brand Value-based Message & Content Excellence: Develop compelling value-based brand messaging and scalable retail content to strengthen brand positioning, pharmacist engagement, and customer communication quality across disease areas.
•
Pharmacist Engagement: Design and execute pharmacist education and professional engagement initiatives to enhance product understanding, disease management capability, and advocacy in retail settings.
•
Patient Awareness: Increase disease awareness and patient engagement through targeted education, patient-centric initiatives, and retail-relevant activation programs.
Required skills & experience
Working Experience
•
Minimum 5 years of product marketing experience in pharmaceutical retail, brand marketing, channel marketing, or other relevant commercial functions.
•
Solid understanding of retail channel dynamics, pharmacist engagement models, patient education approaches, and customer activation needs.
•
Experience developing marketing messages, content assets, and engagement programs in a matrixed organization is preferred.
Professional Skills
•
Strong strategic thinking, with the ability to translate brand strategy, market insights, and customer needs into actionable retail marketing plans.
•
Excellent English communication skills, with the ability to develop high-quality business documents, presentations, and marketing content.
•
Strong cross-functional communication and collaboration skills, with the ability to influence and align stakeholders across brand, sales, medical, access, compliance, and external partners.
•
Strong ownership, learning agility, and execution discipline, with the ability to manage multiple priorities and deliver high-quality outcomes in a fast-paced environment.
Required Skills:
Adaptability, Brand Strategy, Channel Partner Marketing, Collaborative Communications, Content Creation, Cross-Functional Leadership, Digital Consumer Engagement, Digital Marketing, Market Research, Omnichannel Marketing, Patient Engagement, Retail Marketing, Stakeholder Engagement, Strategic Planning
Preferred Skills:
Current Employees apply HERE
Current Contingent Workers apply HERE
Search Firm Representatives Please Read Carefully
Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.
Employee Status:
Regular
Relocation:
No relocation
VISA Sponsorship:
No
Travel Requirements:
25%
Flexible Work Arrangements:
Not Applicable
Shift:
Not Indicated
Valid Driving License:
No
Hazardous Material(s):
NA
Job Posting End Date:
11/30/2026
*A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.
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