ROLE RESPONSIBILITIES
• Ability to effectively identify and implement the most efficient virtual/in-person engagement strategies by customer to maximize overall effectiveness and impact. Develops and implements effective business and territory call plans and adapts based on self-identified opportunities and insights.
• Strategically builds rapport and relationships with KOL’s and customers across virtual and F2F environments; demonstrates advanced capabilities toward call objectives (e.g., pre call planning, selling skills, clear next steps and appropriate documentation, managing to KPIs); elevated ability to utilize digital tools effectively (e.g., Veeva Engage, Zoom, WebEx, Microsoft Office) as well as adapts quickly to new/beta tools (e.g., digital triage app) for successful customer engagement; proactively leverages analytics to assist with developing insights and next best action plans
• Compliantly engage key customers to grow business and drive product demand by proactively providing education that, in colleague’s judgment, best meet HCP and patients’ needs
• Utilizes a customer centric approach to develop and deliver relevant, targeted messaging utilizing approved materials via customer engagement to drive product demand (ask the HCP to change their prescribing behavior/close sales) and leverages account priorities to drive a positive business outcome; proactively provides insights for the development of new and innovative approved product messaging and resources
• Utilizes enhanced product and disease state knowledge to appropriately educate providers on unbranded and branded product value proposition for relevant patient populations and effectively utilizes approved clinically oriented disease state information, as applicable)
• Creates meaningful impact with HCPs and directs office staff to plan for customer engagements in multiple formats (e.g., virtual and in-person)
• Optimizes customer engagements for strategic deployment of approved Pfizer resources to support provider and patient’s needs
• Demonstrates strong patient focus in supporting patients’ ability to access Pfizer products by providing relevant information to HCPs on Reimbursement, Patient Assistant Program (PAP), Pfizer hub programs, and Co-Pay Resources
• Advanced ability to present terms of sale of product or existing contract terms where appropriate and with approved language; proactively answer on-label questions; proactively introduce customers to future state Pfizer on-demand portal (Galaxy) with access to appropriate targeted content
• Collaborates effectively and compliantly with cross-functional colleagues, including Field Medical, Reimbursement and Key Account Management, to address customer inquiries and advance Pfizer objectives. Able to use triaging protocols and digital apps to create rapid connections with appropriate SMEs to address customer inquiries
• Effectively use calendaring tools, leadership goals, and personal insights to address customer priorities calls effectively; and bring insights from customer surveys to leadership to improve model
• Deep knowledge of applicable institutions/ organizations/health systems/target HCPs
• Drive sales in assigned Health System and/or accounts to include affiliated institutions, Medical Groups and HCPs
• Contributes to the productivity and effectiveness of the IAT, including generating and sharing insights, relationship management, pull through where appropriate.
• Understands and navigates the ongoing changes in the healthcare landscape
• Influences customers by uncovering needs and communicating persuasively
• Understands Stakeholder Mapping and the Patient Journey
• Understands how to utilize insights towards local planning
• Develop strategic account selling and management skills