Strategic & Commercial Analytics & Marketing Leadership
Serve as the business performance lead for Similac, translating data, insights, and market trends into actionable growth strategies.
· Lead development of analytics frameworks, performance dashboards, and KPI measurement systems to evaluate business health across channels, customers, and product segments.
· Identify key consumption drivers, growth opportunities, risks, and market dynamics through rigorous analysis of consumer, shopper, retailer, and syndicated data.
· Develop data-driven recommendations to maximize revenue, profitability, and market share.
· Own business forecasting processes, scenario planning, and demand projections to support financial and operational decision-making.
· Conduct advanced analyses on pricing elasticity, promotional effectiveness, assortment optimization, channel productivity, and retail performance.
Retail Strategy & Revenue Growth Management
· Lead retail strategy development, including channel strategy, assortment recommendations, pricing architecture, promotional guidelines, and commercialization plans.
· Drive Revenue Growth Management (RGM) initiatives through strategic pricing, mix optimization, and trade investment recommendations.
· Evaluate distribution opportunities, whitespace opportunities, and channel expansion strategies to accelerate growth.
· Optimize trade and shopper marketing investments through ROI analysis, performance measurement, and post-event evaluations.
· Partner with Sales and Category Leadership to develop compelling retailer strategies and customer-facing growth stories.
Strategic Planning & Execution
· Translate brand positioning and marketing strategies into actionable retail programs that drive consumer conversion and customer growth.
· Partner with Innovation teams to support new product launches through business case development, forecast modeling, launch analytics, pricing recommendations, and commercialization planning.
· Develop executive-level recommendations supported by analytics and strategic rationale.
· Lead National Sales Meeting content, business planning materials, and senior leadership presentations.
Cross-Functional Leadership
· Collaborate closely with Marketing, Sales, Finance, Supply Chain, Insights & Analytics, R&D, Regulatory Affairs, Shopper Marketing, and Executive Leadership to drive business objectives.
· Influence senior stakeholders through fact-based recommendations and strategic storytelling.
· Build alignment across functions to ensure effective execution of growth initiatives and business priorities.
· Develop, coach, and mentor team members while fostering a culture of analytical rigor, accountability, and continuous improvement.