Own and continually sharpen Matter’s identity, voice, visual language, and position in the market.
Make Matter feel like one of the most ambitious, technically credible, and culturally interesting companies being built.
Guide the creative direction behind everything we put into the world—from our website and launch materials to recruiting collateral, photography, videos, presentations, merchandise, events, and physical spaces.
Maintain an exceptionally high bar for quality. Matter should never look or sound like a generic aerospace company, defense contractor, AI startup, or corporate marketing department.
Build a team of designers, photographers, filmmakers, web developers, agencies, and other creative vendors when necessary—but be capable of doing a surprising amount yourself.
Make Matter Impossible to Ignore
Own Matter’s presence across X, LinkedIn, and emerging platforms
Develop a social strategy that materially grows Matter’s audience and creates sustained interest around what we are building.
Turn engineering milestones, flight tests, satellite development, technical discoveries, company culture, customer work, and the people behind Matter into compelling stories.
Create moments people want to talk about, share, and be part of.
Build anticipation around launches and milestones rather than simply announcing them after they happen.
Know when Matter should participate in a conversation, when we should create the conversation, and when we should stay quiet.
The goal isn’t “engagement.” The goal is to create genuine gravity around Matter and grow mindshare with key audiences.
Build the CEO Into a Recognized Technology Voice
Own and dramatically expand the CEO’s external presence.
Develop his voice and content across X and LinkedIn and help establish him as a respected, interesting, and recognizable voice across deep tech, AI, space, hardware, and venture-backed technology.
Ghostwrite posts, essays, threads, commentary, talks, and other content while preserving an authentic voice.
Create opportunities for him to appear on the right podcasts, stages, panels, dinners, salons, conferences, and private gatherings.
Know which rooms matter—and find a way to get Matter into them.
Build relationships with podcast hosts, conference organizers, founders, investors, journalists, researchers, creators, and other influential members of the technology ecosystem.
You should think beyond traditional PR. Your job is to help create an aura around the founder and company that compounds over time.
Build relationships with journalists, editors, publications, newsletters, and other media covering technology, AI, aerospace, defense, science, and startups.
Generate meaningful earned media for Matter.
Develop stories journalists actually want to write rather than simply sending press releases.
Understand how news cycles work and recognize opportunities to put Matter into relevant conversations.
Create launch strategies around major technical and company milestones.
Know when to pitch an exclusive, when to build momentum through social, when to embargo a story, when to provide background, and when to let the technology speak for itself.
Develop Matter’s broader narrative and ensure that our message remains consistent as the company expands across markets and products.
Turn Deep Technology Into Great Stories
You need to be an exceptional writer.
Matter is building complicated things. You should be capable of sitting with an optical engineer, AI researcher, satellite engineer, or customer, understanding what is genuinely interesting about their work, and translating it into something intelligent people actually want to read.
Own Matter’s long-form editorial platform and blog.
Develop technical explainers, essays, company announcements, opinion pieces, founder communications, product stories, interviews, launch content, and behind-the-scenes engineering stories.
Ghostwrite for executives, engineers, researchers, and other members of the team.
Use LLMs aggressively where they make you faster—but have enough writing ability and judgment that the final product never sounds like it came from one.
You should care obsessively about language.
Build Matter’s Place in the Deep-Tech Ecosystem
Matter should be present wherever the future of technology is being built.
You will own our strategy for conferences, speaking engagements, industry gatherings, private events, dinners, launch events, and other opportunities to bring people into the Matter ecosystem.
Determine which conferences are actually worth attending.
Get Matter executives and technical leaders onto the right stages.
Develop creative activations around major events instead of defaulting to a booth and a banner.
Help Matter host its own dinners, technical salons, launch events, recruiting events, and gatherings.
Build relationships across the deep-tech, AI, space, defense-tech, and venture communities.
We want someone who already participates in these worlds—not someone learning about them for the first time.
Make Great People Want to Join Matter
Marketing at Matter is also recruiting.
Partner with leadership and recruiting to make Matter one of the companies that exceptional engineers and researchers hear about and want to work for.
Show people what it feels like to build here. Work with the team to understand what’s special about what they’re making, the stories that can be told, and help the world understand what makes us special.
Tell the stories of our engineers, missions, technology, facilities, aircraft, satellites, experiments, failures, breakthroughs, and ambitions.
Develop recruiting campaigns and content that reach technical communities traditional recruiters cannot.
Create the kind of company presence that causes exceptional people to send us an email simply because they want to be involved.
Help Matter become one of the companies that the venture ecosystem talks about before a fundraising process ever begins.
Tell our technical and company story in a way that communicates both the magnitude of what we are building and the credibility of the people building it.
Understand how the venture-backed technology ecosystem works, how information travels through it, which communities shape perception, and how great companies build momentum.
Create FOMO without manufacturing hype.