Digital Marketing & Property Research/Lead Specialist - 171
Salary₱1M – ₱1M
LocationMetro Manila, Metro Manila, Philippines
Work moderemote
Typecontract
DepartmentRecOps
Company size201+ people
First seen1w ago
Last seen1d ago
About the role
Position: Digital Marketing & Property Research/Lead Specialist
Benefits
Salary: PHP 95,000 - 107,000/month
Working Hours & Conditions: Aligned with Australian hours; full-time (remote)
Holidays: AU Holidays
ABOUT THE COMPANY:
The client is a Christchurch-based property business managing approximately 150 properties annually, with a growing presence across both residential and commercial property sectors.
As the business expands, BCG Property is looking to build a strong digital presence and lead generation engine to support continued growth and market visibility.
OVERVIEW:
The client is seeking a proactive and resourceful Digital Marketing & Property Research Specialist to establish and manage its online presence while supporting lead generation efforts.
This is a foundational role where you will help build the brand from the ground up—creating a website, launching social channels, and driving targeted outreach within the Christchurch property market - it also involves scraping data for leads, and manual reach out
RESPONSIBILITIES:
•
Digital Presence & Brand Setup (Initial Focus)
•
Lead the creation of the client’s Property’s website (platform selection, structure, content, and ongoing updates)
•
Establish and manage social media profiles (LinkedIn, Facebook, Instagram)
•
Ensure consistent branding and messaging across all digital channels
•
Lead Generation & Property Research
•
Source and scrape leads from platforms such as Property Guru
•
Identify potential property opportunities, owners, and agents
•
Build and maintain a structured lead database
•
Support outbound targeting strategies within the Christchurch market
•
Email Marketing & Agent Outreach
•
Develop and execute monthly email campaigns targeting Christchurch-based agents
•
Create engaging content relevant to market activity and opportunities
•
Manage email lists and campaign performance
•
Social Media & Content Management
•
Plan and execute regular social media content
•
Share property insights, listings, and market updates
•
Align content with lead generation and brand-building goals
•
Website & Content Management
•
Maintain and update website content (listings, blogs, insights)
•
Ensure website is optimised for lead capture and user experience
•
Support basic SEO initiatives
•
Market Research & Insights
•
Monitor the Christchurch property market (residential and commercial)
•
Provide regular insights on:
•
Market trends
•
Pricing movements
•
Investment opportunities
•
Support the business with a “market pulse” view to inform decisions
Requirements
QUALIFICATIONS:
•
Direct experience in the New Zealand property industry (real estate, property management, development, or investment)
•
Strong understanding of NZ property platforms (e.g., Property Guru)
•
Experience in digital marketing, lead generation, or social media management
•
Ability to build and manage a website (Shopify, WordPress, Webflow, or similar)
•
Strong written and verbal communication skills (for email campaigns and content creation)
•
Highly organised and able to work independently
PREFERRED SKILLS (nice to have):
•
Experience working with Christchurch property market
•
Familiarity with commercial property
•
Basic SEO and analytics knowledge
•
Experience with CRM systems or lead management tools
WORK STRUCTURE:
•
Flexible / remote-friendly role
•
Part-time or contract engagement
•
Opportunity to grow into a larger role as the business scales
WHY JOIN?
•
Opportunity to build a property brand from the ground up
•
Work directly with a growing Christchurch-based business
•
High level of ownership and autonomy
•
Combine property expertise with digital marketing
•
Long-term growth potential as the portfolio expands
IDEAL CANDIDATE PROFILE:
This role is ideal for someone who:
•
Has hands-on NZ property experience and understands the market
•
Enjoys both marketing and research-driven work
•
Is comfortable building systems and processes from scratch
•
Can operate independently and take initiative
•
Wants to play a key role in growing a property-focused business