Principal Accountabilities
The Director, RGM Strategy – Category owns the category specific RGM agenda, accountable for RGM strategy development that underpins the brand strategy and channel customer. Ensures the RGM actions translated into targets in the 3yr/annual planning cycles and develops and leverages standardized performance reporting to monitor performance across all RGM levers, glean insights, and recommend strategy pivots.
Key accountabilities include:
• Develop and lead a 3‑year, consumer‑led RGM strategy roadmap for the category, leveraging holistic RGM levers (brand price, pack‑price architecture, promotion, mix, and trade terms) and embedding it into strategic planning (SPLAN) and AOP
• Serve as the primary RGM thought partner to the Category GM, ensuring RGM strategy supports portfolio roles, brand growth objectives, and channel strategy
• Own brand pricing and price‑pack architecture strategy grounded in data and insights and translate to financially viable target setting (i.e., consumer willingness to pay, competitive context, elasticity)
• Translate strategy into actionable ‘set‑plan’ tactics for category, brand by customer
• Develop trade guidance to maintain omni-channel marketplace harmony, including promotional guardrails and mix management playbooks to activate in partnership with Customer Strategy/Go to Market Strategy
• Drive innovation and renovation pricing strategy, based on unmet consumer white-space opportunities and support Design to Value (DtV) opportunities
• Lead quarterly Category RGM Council, to assess performance drivers through standard KPIs, identifying risks/opportunities, and recommending necessary strategy course corrections including financial trade-offs
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Partner with Category leadership, Sales, Finance, Consumer & Shopper Insights, and Innovation teams to develop and execute RGM strategies that support brand and channel growth priorities
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Balance longer term pricing and portfolio health with near term Category P&L delivery
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Influence across a matrixed organization, aligning diverse stakeholders and driving adoption of RGM strategies without direct authority
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Collaborate with Sales Strategy and Customer teams to activate pricing, promotion, and trade strategies at national and customer levels
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Work closely with Finance to align RGM initiatives with financial targets and performance measurement
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Lead performance management through KPI tracking, post-event analytics, and continuous improvement loops
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Contribute to enterprise RGM forums, best practice sharing, and capability-building initiatives