Market Intelligence & Commercial Insights:
• Analyze external databases such as DataSUS, ANAHP, Clarivate, Global Procedures Data, and other healthcare or procedure datasets.
• Generate market size, market share analysis, and competitive benchmarking.
• Identify geographic, hospital, and specialty-level opportunities for growth.
• Provide insights into Product Managers for new product introductions (NPI), portfolio strategy, and pricing logic.
Sell-In / Sell-Out Analysis & Distributor Performance
• Consolidate and reconcile distributor sell-out reports with sell-in data to identify gaps, growth patterns, stock deviations, and ordering behavior.
• Detect signs of overstock, understock, slow rotation, or product cannibalization.
• Build dashboards to monitor distributor performance, pricing consistency, and commercial efficiency.
Case Reporting & Clinical Activity Dashboards
• Collect and validate monthly distributor case reports, ensuring accurate and complete clinical data.
• Update dashboards that support decision-making for Marketing, Sales, and Product Managers.
• Track procedure trends, product usage mix, physician adoption, and penetration by therapeutic area.
• Support clinical and commercial decision processes through data-driven insights.
Sales Operations & Forecast Visibility:
• Support Sales and Product Managers with forecasting, inventory projections, and demand modeling based on consumption and territory trends.
• Monitor the order lifecycle to identify bottlenecks and inefficiencies in the PO-to-delivery process.
• Provide dashboards to streamline order flow and improve alignment between Customer Service, Sales, and Distributors.
Financial Analysis & Business Case Support:
• Develop SG&A dashboards, profitability analyses, and margin heatmaps to support budget and investment decisions.
• Assist in business case development for new product launches, including financial modeling, volume projections, and pricing assumptions.
• Provide analytical support to the Health Economics & Outcomes Research (HEOR) manager, especially in cost modeling and economic value assessments.
Dashboard Development & Data Visualization:
• Build automated dashboards using Power BI, Tableau, Excel, and Data Glass.
• Ensure data accuracy, reliability, and usability for cross-functional teams.
• Implement advanced visualizations to simplify interpretation of complex datasets.
Cross-Functional Collaboration:
• Partner with Product Managers, Sales Leaders, Marketing Ops, MedEd, Finance, and Customer Service to ensure cohesive data usage across the business.
• Provide insights into event planning, KOL strategies, distributor management, and commercial initiatives.
• Support the LATAM VP, Country Managers, and International Sales Director with analytical packages and performance overviews.
• Maintain a structured, repeatable reporting cadence for weekly, monthly, and quarterly insights.
• Ensure consistency in data definitions, metrics, and analytical methodologies.
• Uphold high data-governance standards for accuracy and confidentiality.