Key Responsibilities/The Do’s:
· Lead the development of bespoke strategic plans that align with clients’ unique goals, incorporating the latest trends and best practices.
· Work in a social-first culture-forward way to build big campaign ideas.
· Collaborate closely with clients to grasp their business, target audience, and brand ethos, and formulate campaigns that resonate and yield results.
· Conduct in-depth research and analysis, using social tools, to pinpoint emerging trends, influencers, and topics that can enhance compelling content and campaigns.
· Partner with internal teams—creative, account, and media—to ensure campaign integration aligns with overall brand strategy.
· Emerge as a thought leader both within the agency and the industry at large, sharing insights, trends, and best practices with teams and clients.
· Stay updated on the latest trends, technologies, and tools in influence and social marketing, applying this knowledge to enhance campaign performance.
· Develop influential and innovative social strategies for high-profile clients, deeply rooted in culture and deserving of attention.
· Collaborate with planners, creatives, and creators to collaboratively address challenges and deliver exceptional work.
· Recognise opportunities for clients to harness and amplify trends and topics.
· Enhance the agency’s creative output through insightful recommendations and inventive problem-solving.