Collateral Creation & Asset Localization - Work closely with regional sales leaders to prioritize marketing requirements and adapt global assets for local markets, integrating regional data, translated copy, and targeted messaging. Manage the complete life cycle of ready-to-use sales enablement resources, such as inventory guides, slide decks, media kits, and vertical event one-sheets, while ensuring strict adherence to brand standards. Partner directly with sales teams to build compelling customer case studies and testimonials that highlight ROI and strategic audience targeting.
Day-to-Day Operations & Cross-Functional Coordination - Facilitate the marketing onboarding process for new supply and demand partners by curating business descriptions, logos, and value propositions. Direct tactical efforts with freelance designers, oversee the end-to-end publishing of segmented monthly newsletters, and champion joint marketing initiatives with key regional clients. Act as the dedicated voice of the region within the global marketing organization to maintain clear regional visibility.
Events, Summits & Logistics Management - Coordinate execution logistics for major regional events, including segment production and LATAM translation management for our annual programmatic customer summit. Collaborate with the events marketing team to support company representation at local industry events, while maintaining the New York office marketing storeroom, trade show equipment, and branded merchandise.