Qualities:
● Curiosity and Skepticism: You have a strong interest in the evolving Video landscape with
internal motivation to stay on top of trends and innovation across the industry. You are able
to apply critical thinking to information and understand the implications of new ideas.
● Strategic, Creative Problem-Solving: You are analytical and enjoy working with data to derive
insights. You use insights and knowledge to develop robust strategies and visions for success.
You love coming up with creative solutions to new and old problems alike.
● Initiative: You are a gritty self-starter driven to find answers, solve tough problems, and
overcome challenges. You proactively bring solutions to challenges.
● Communication & Storytelling: You can easily communicate complex information or nuanced
situations. You know what details are necessary and what details to leave behind. You can
marry data and storytelling to articulate a compelling vision.
● Adaptability: You can comfortably adjust in evolving or ambiguous situations. You use
creativity to tackle new and existing challenges. You’re ready and excited for changes in the
media landscape.
● Self-Development: You’re reflective and self-aware. You seek opportunities to learn and
develop yourself and others.
Responsibilities:
● Negotiate and place video buys that deliver on the goals of the media plan.
● Prepare and present client buy overviews.
● Assist with agency Upfront and Scatter negotiations.
● Stay up-to-date on Video marketplace trends, including innovation, and be able to provide
the integrated agency team with recommendations for campaign planning.
● Train and manage Associate level team members ensuring campaigns are executed and
monitored flawlessly.
● Partner with integrated media team to report on campaign performance not only against
deal terms but also client-specific KPIs and objectives.
● Build and keep collaborative relationships with media partners.
● Remain in constant communication with agency team members and clients, as needed, to
share status of campaigns, bring forward new opportunities, or raise awareness of any
unexpected issues.
● Assist with development of industry POVs and thought leadership.
● Lead in collaboration with finance team members to resolve media billing issues.
● Ensure strict adherence to client budgets while meeting client objectives.
● Support the analysis of campaign performance data across linear and digital video
platforms to identify key trends, optimization opportunities, and strategic recommendations
that drive
● Improved client outcomes
● Collaborate with the integrated media planning team to develop holistic video investment
strategies that leverage the strengths of linear and digital platforms to achieve client
objectives.
● Contribute to the development of innovative video approaches, including addressable TV,
CTV, programmatic video, and emerging formats, within the broader media plan.
● Support evaluation and recommending of new video vendors and technologies to enhance
the agency’s capabilities and deliver cutting-edge solutions for clients.
● Maintain a strong understanding of financial implications related to video investments and
proactively identify opportunities for cost efficiencies and value maximization.
● Serve as a subject matter expert on the video landscape, providing insights and training to
internal teams on new platforms, technologies, and best practices.
● Proactively identify and champion new trends and opportunities within the video landscape,
contributing to the agency’s innovation agenda and thought leadership initiatives.
● Other duties/responsibilities may be assigned from time to time.