The Senior Business Development Manager is responsible for identifying and quantifying market opportunities to drive sustainable business growth.
Reporting to the Head of Commercial Finance, this role combines commercial strategy, financial analysis, and market intelligence to develop data-driven growth plans across all trade channels.
The primary focus is to assess the total market potential, segment the market by outlet type, customer profile, geography, and channel, and translate these insights into actionable commercial strategies. Working closely with Sales and Marketing, the role supports strategic decision-making, resource allocation, and route-to-market optimization.
The successful candidate is a commercially minded strategist with strong financial and analytical capabilities. They excel at transforming market data into actionable commercial strategies, enabling informed business decisions and driving profitable growth. By working closely with cross-functional teams, they ensure that market opportunities are accurately identified, prioritized, and converted into sustainable business results.