You consider yourself a student of world-class social media, and channel best practices (LinkedIn, X, YouTube, Instagram, Reddit) come second nature for you. You think about processes, tools and creative solutions for increasing scale and speed, while recognizing when strategic goals demand bespoke, social-first campaigns and approaches.
You are someone who naturally owns outcomes around engagement and reach for our corporate social media channels and knows how to effectively monitor and report on results. You understand industry benchmarks – and have ideas for how to exceed them.
You are a strong writer with proven ability to translate corporate messaging into impactful, social-optimized content and campaigns. You have a point of view on what “great” content and results look like across strategies for brand, demand generation, and both in-person and digital events.
This role is responsible for collaborating with key stakeholders across the business and developing social strategies for demand generation campaigns and corporate initiatives. The ideal candidate demonstrates an understanding of the AI and analytics landscape, to effectively communicate effectively with our broad and technically diverse follower base. The Social Media Manager will collaborate with executives, internal and agency partners and the creative team to increase social engagement, build organic social audiences and amplify the company’s brand through strategic communications.