Envision Employment Solutions is currently looking for a Business Growth & Marketing Director for one of our partners, an industry leader in Insurance and Financial Services Sector!
Objective:
The Business Growth & Marketing Director drives business growth through strategic partnerships, new product creation, and brand-led customer experiences. Represents at corporate networking events, manages relationships with insurance providers and premium medical service providers, and leads a brand-oriented customer service function.
Responsibilities:
Marketing & Branding:
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Develop and execute integrated marketing strategies across digital and offline channels.
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Create and oversee branding materials that reinforce company identity and market positioning.
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Lead external communications and content creation to strengthen brand awareness.
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Represent the company at corporate networking events annually for lead generation and brand positioning.
Customer Excellence:
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Establish a branded customer service function aligned with the company’s identity.
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Collaborate with Customer Service & Sales teams to deliver premium client experience.
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Drive initiatives that enhance customer loyalty and satisfaction.-
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Craft special service programs for key accounts.
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Optimize value proposition across all products and customer touchpoints.
Provider Relations:
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Build and maintain strong relationships with insurance providers, brokers, and medical service providers.
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Negotiate and optimize provider agreements to enhance company offerings.
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Develop and maintain relationships with brokers, ensuring long-term collaboration & support business growth.
Collaborations & Innovation:
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Carry out the creation of new products and programs.
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Identify and pursue strategic collaborations that expand market reach.
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Explore new markets, premium services, and innovative solutions to strengthen propositions.
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Create new insurance products and craft special service programs tailored to key accounts.
Strategic Growth & Leadership:
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Define and execute the company’s business growth roadmap in alignment with corporate objectives.
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Develop, manage, and continuously improve the Premium Program.
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Craft special service programs for key accounts.
Leadership & Strategic Direction:
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Provide vision and direction to align business development and marketing initiatives with corporate objectives.
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Act as a champion of ideas, driving innovation and positioning as a premium brand in the region.
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Lead cross-functional collaboration, ensuring Marketing, Sales, and Customer Service strategies are integrated for maximum impact.
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Monitor market trends and competitor activities to guide strategic priorities.
Requirements
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Bachelor’s degree in business administration, Marketing, Communications, or a related field.
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Proven networking capabilities and a well-connected profile.
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Strong brand identity mindset and ability to champion ideas.
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Experience creating new products or programs from scratch.
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Strong Background in business development, partnerships, or brand marketing (insurance/health services preferred).