As Anchanto grows, clean data, reliable systems, and accurate reporting become the foundation that everything else runs on. Pipeline forecasting is only as good as the data behind it. NRR visibility is only as strong as the ChurnZero records supporting it. GTM enablement only works if the playbooks and process documentation are current and accessible.
This role owns that foundation. The CRM & Systems Specialist is the technical execution engine of the Revenue Operations function — the person who makes HubSpot, ChurnZero, and the Customer Insights Portal run cleanly, accurately, and reliably for every GTM team across APAC and EMEA.
Today, too much of Anchanto’s GTM data integrity depends on manual effort, inconsistent hygiene practices, and ad hoc fixes. Without a dedicated HubSpot owner, pipeline data degrades, automations break, and the insights layer loses the reliability that leadership decisions depend on.
This role exists to fix that systematically. The mandate is not to react to data problems — it is to prevent them. Own the CRM, own the data, build automations that reduce manual work, and keep the systems that power every GTM conversation running at enterprise grade.
This role owns two areas, weighted approximately 75% CRM & systems and 25% enablement support.