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Deckers

Manager, Buying - UGG

LocationShanghai, China
Typefull-time
DepartmentMerchandising
Company size10,000+ people
First seen1w ago
Last seen2d ago
About the role
This role is responsible for pre-season assortment and in-season sales performance management for Omni channels:
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Omni channel assortment strategy and product mix, channel assortment by segmentation by store size.
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Channel exclusive styles request and channel GTM alignment and execute.
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Maximize in-season performance and product gross margin through active monitoring, assortment optimization, and cross-functional action on risks and opportunities
Responsibilities
30% Channel Strategy, Assortment Ownership, and Merchandising Execution
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Provide channel-specific insights (consumer trends, performance, competition) to shape merchandising strategy
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Own assortment product mix by channel, ensuring clear architecture across category, price ladder, and lifecycle
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Define channel-exclusive styles and key items to support differentiation and brand heat
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Develop key looks (head-to-toe outfits) by store tier to elevate product storytelling and retail execution
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Translate China range into commercially viable assortment for channel
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Own discount guidance, ensuring alignment with sell-through and inventory strategy
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Drive gross margin (GM) and profit management, balancing full-price sell-through, markdown strategy, and brand positioning
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Ensure alignment between assortment decisions, pricing strategy, discount plan, and financial targets
50% In-season Performance & Agile Optimization
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Monitor in-season product performance (sell-through, margin, weeks of supply) across channels
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Adjust assortment dynamically based on sell-through trends and consumer response
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Identify key winners and risks, and drive timely actions (chase, exit, rebalance)
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Continuously optimize full-price sell-through and markdown efficiency to protect profitability
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Proactively identify slow-moving products and structural risks
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Define and lead discount strategy and markdown actions to clear inventory while protecting brand value
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Align closely with CM / Sales / Planning teams on execution of promotion and liquidation plans
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Ensure healthy lifecycle management across full-price and markdown phases
20%
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Team development and management
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Cross-functional Collaboration
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Act as the key bridge between Finance, Merchandising, Planning, Sales, and Marketing
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Ensure end-to-end alignment from assortment strategy to sales execution
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Provide actionable inputs to:
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Demand Planning → forecasting logic
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Allocation → inventory deployment priorities
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Marketing/VM → storytelling and campaign focus
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