This is a hands-on growth role where you will own consumer acquisition and retention for a US product launch, reporting to the GM and Head of Product for the US market. You will work directly with product, engineering, and a global R&D team to shape what gets built based on conversion data and real user feedback. It is a zero-to-one opportunity with meaningful influence over both go-to-market strategy and product direction.
What You’ll Do
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Design and execute a multi-channel beta-to-launch funnel spanning founder outreach, community platforms, Product Hunt, and Hacker News, measuring conversion by channel.
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Run experiments to identify which growth loops compound, then reallocate effort based on what is converting rather than what is comfortable.
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Sequence and prioritize launch channels, deciding what runs in parallel, what runs in order, and how to pace rollout based on data.
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Build the first 90-day playbook: a working beta funnel converting into engaged testers, a clean community platform launch, and a repeatable growth process.
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Talk directly to users, do the unglamorous launch work yourself, and feed market feedback into product decisions as an active upstream stakeholder.
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Coordinate with a global branding and marketing team while owning campaign execution in the US market.
What We’re Looking For
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3 or more years owning consumer product launches end-to-end at seed-to-Series-B startups, including positioning, waitlist and referral mechanics, and first-week retention loops.
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Proven ability to grow consumer products from zero awareness using push-distribution channels such as founder-led outreach, community seeding, and organic growth, without relying on paid acquisition.
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Track record designing, running, and measuring multi-channel funnels and reallocating resources based on data-driven performance.
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Experience as a zero-to-one hire or founding team member, setting your own priorities and building operational playbooks from scratch.
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Direct experience launching products on Product Hunt and Hacker News.
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Fluency in community-led and product-led growth (PLG) models and community platform seeding (Reddit, Discord, niche communities).
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Background in consumer AI or hardware-adjacent startups is a strong plus.
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Familiarity with referral and waitlist tooling (such as Viral Loops or Waitlist.co) and beta listing platforms.
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Familiarity with US consumer trust dynamics around products of international origin and strategies for addressing privacy and transparency concerns.
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Bilingual fluency in English and Mandarin is a plus.
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Available to work hybrid three days per week in the San Francisco Bay Area.
Compensation & Benefits
Base salary: $150,000 to $180,000 per year. Visa sponsorship is not available for this role.
Location
Hybrid, three days per week in the office. Primary location: San Francisco Bay Area, California, US.