• Develop tailored packages, proposals and client-focused sales presentations that clearly communicate Total TV (linear and digital) opportunities, deliverables, and value within integrated media campaigns
• Act as a strategic advisor for Atlanta, Macon & Tampa sales teams by leveraging ratings data, competitive intelligence tools, and AI resources to conduct client research and provide market insights that empower Account Executives in client conversations.
• Organize, maintain, and update sales materials, presentations, and marketing collateral ensuring Account Executives have immediate access to current, professional materials for client meetings.
• Attend sales meetings and training sessions to gain product knowledge, stay informed on TEGNA’s broadcast, OTT, and digital solutions, understand sales processes, and maintain ability to discuss solutions with team members.
• Generate and maintain current inventory availability across linear and digital platforms, respond to avails requests to support client proposals and sales presentations. Process and enter advertising orders accurately into traffic system and ensure seamless campaign execution from order to air.
• Prepare attribution reports for OTT and linear TV campaigns, synthesizing data into actionable presentations
• Monitor campaign delivery, pull posts to address under-delivery situations, coordinate makegood schedules, and ensure clients receive full value on their advertising investments.
• Process co-op advertising invoices following client guidelines, prepare special billing as needed, and ensure timely and accurate invoices that supports client reimbursement processes.
• Complete required forms and updates in Monday.com project management system to ensure accurate workflow tracking, team coordination, and commercial production project visibility across both markets.
• Perform additional responsibilities as needed to support team objectives.