You are a strategic, customer-centric senior marketing leader with expertise across performance marketing, clienteling, brand marketing, social and influencer marketing, responsible for shaping and steering the customer experience and company’s brand presence, reputation, and client experience across all marketing and communications touchpoints in North America. You unify the vision of all areas of marketing to drive holistic audience engagement, measurable growth, and long-term client value aligned with the broader Global Marketing strategy.
The VP, Consumer Marketing sets the vision for how the brand shows up in North America across retail, wholesale and marketplace channels—emotionally, visually, and experientially—while ensuring every interaction is data-driven, personalized, and aligned to commercial priorities. Bringing together creative storytelling and analytical rigor, this role oversees teams that build brand equity, deepen customer loyalty, and optimize acquisition and retention.
Reporting to the Chief Marketing Officer, with dotted-line reporting to the President, North America, this role serves as a key member of the North America leadership team, connecting brand, customer, and commercial priorities to drive growth and business impact across the region.