Campaign & Concept Development
• Support development of global marketing concepts and campaigns based on market and retailer needs
• Contribute ideas, references and storytelling to campaign development
• Build clear, visually compelling PowerPoint decks for internal presentations
• Support development of materials for upcoming product launches and marketing initiatives
Trend, Competitive & Creator Research
• Conduct US and global competitive and market research
• Track emerging makeup, beauty and social media trends
• Monitor new product launches across the color cosmetics category
• Research influencer and creator activity across TikTok, Instagram, YouTube and other platforms
• Track relevant brand partnerships, activations and retail experiences
• Compile findings into concise trend and competitive reports
Marketing Calendar & Project Support
• Maintain and update master and retailer-specific marketing calendars
• Track project timelines, deliverables and key milestones
• Coordinate team meetings and support scheduling
• Prepare meeting agendas, presentation materials and recap notes
• Help ensure teams and stakeholders have the information and materials needed to keep projects moving
Product & Marketing Operations
• Coordinate products and samples for shoots, presentations, meetings and retailer needs
• Maintain an organized inventory of new and priority products• Support product launch preparation and sample distribution
• Assist with Accounts Payable processes and PO tracking
• Provide day-to-day administrative and project support to the marketing team