This is a full-time, hands-on role owning the social media presence and visual content output for an AI-native immigration law firm. Sitting within the marketing function and reporting to the Head of Marketing, you will transform expert-driven legal content into premium, editorial-quality social content that educates and grows an engaged audience across multiple platforms.
What You’ll Do
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Own day-to-day management, publishing, and community engagement across LinkedIn, Instagram, X, and additional channels as the brand grows.
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Build and maintain a content calendar balancing timely immigration news with evergreen educational content.
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Design high-quality graphics, carousels, and repeatable visual templates from material produced by the legal writing team.
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Uphold and evolve brand guidelines so every published asset looks and feels consistent and premium.
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Appear on camera and film, direct, and edit polished short-form video (Reels, Shorts) with strong pacing, captions, and hooks.
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Track performance metrics and iterate on content strategy based on what the data shows.
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Attend industry and community events on behalf of the brand and support community engagement initiatives.
What We’re Looking For
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2 to 7 years of social media, content, or growth marketing experience, ideally at an early-stage startup.
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A strong, demonstrable design eye with a portfolio showing premium, editorial-quality social graphics and video work across multiple professional projects.
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Confidence and polish on camera, with proven ability to present and explain complex topics clearly in short-form video.
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Expert-level proficiency in at least one design tool such as Figma, Adobe Illustrator, After Effects, or similar.
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Solid video editing skills including platform-native techniques, transitions, and caption workflows.
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Strong written communication skills and the judgment to translate dense, regulated-topic content into clear and engaging posts.
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Experience marketing trust-heavy or compliance-sensitive services (legal tech, fintech, healthcare, or similar) is a plus.
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Working knowledge of basic HTML and CSS is a plus.
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Personal connection to immigration or international communities is a plus.
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Ability to work from the San Francisco office at least three days per week; exceptional fully remote candidates may be considered.
Compensation & Benefits
Salary range: $80,000 to $100,000 USD annually. Visa sponsorship is not available for this role.
Location
Based in San Francisco, California. Strong preference for in-person work at least three days per week; exceptional remote candidates within the United States may be considered.